Dec 01

Designing a Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: “Will this be a valuable resource to my readers?” If you view it as a legitimate, valuable website, chances are Google will too.

Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter.

1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your ranking.

2.) Avoid sites that have a “Links Page” that is hard to find. Some sites don’t even connect their home page to the links page. If this is the case, you probably will not benefit from the exchange.

3.) Avoid sites that contain more than 25 to 50 links per page. Your link will be hard to find, plus the site has the potential to be viewed as an FFA site. Better safe than sorry.

4.) Do not link to sites with directories that are haphazardly arranged with no categorization. Again, it could be a “Link Farm;” plus your site’s address will be hard to find.

5.) Make sure you only link to sites that you deem worthy of your readers’ time. Avoid sites that don’t contain valuable information. The best way to gain readership is by offering a valuable resource!

6.) Avoid sites that have poor linking strategies and/or are connected to “Link Farms.” You don’t want to be lumped into a category with sites like these.

7.) Avoid linking to a lot of sites with a low PR. A few are ok, but generally aim for sites with a higher PR than yours.

Once you have found websites that you want to exchange links with, start networking! Email other webmasters and tell them all of the reasons their readers will benefit from reading your site. Show them that their site will be prominently displayed in a small organized directory on your page as well.

Send a pre-made html link to your site so that it’s a simple cut-and-paste job for them. If the exchange appears to be too time consuming, most webmasters will overlook your request. Most importantly, show politeness and courtesy in your emails. You will be surprised at how many people respond to your inquiry when asked appropriately.

If you still have trouble finding reciprocal links, try creating contests on your own site. Offer a small prize, or simply a prominently displayed link on your homepage. If your site distributes a newsletter, offer free advertising for participating link partners.

If you find a site you really like, write a short review about it and display the site’s link. It will be hard for a webmaster to pass up the opportunity to brag about a good review. Get creative! The more web developers you talk to, the more possibilities there are for increasing your link popularity. The key is, be patient, and be persistent. Even if you only acquire one third of the links you pursue, your efforts will be well-rewarded.

Tagged with:
Sep 02

Getting your business noticed with all the competition on the web can be very difficult. Advertising with article marketing can make your task easier. It is the most effective way to get traffic for your online business.

Do you realize the internet generates hundreds of thousands of traffic every single day? A lot of those people are searching for good information, but a lot of people are looking for things that they need.

Generating traffic for your site is not an easy task unless you have the right tools. If done the right way, your business can can easily multiply it’s targeted traffic. A good traffic flowing site can increase your profit. Advertising with article marketing is the name of the game.

When you write interesting, informative articles, you also increase your credibility. When you include a link to your site in your article, readers will visit your site to see what you have to offer. If you have a product or service to sell, they might buy through your affiliate links.

One thing to consider is how important it is that your article be unique. What makes an article unique? One that is different from any other article on the web. Search engines value unique content over duplicate content. Your website’s placement will increase in the search results as your list of published articles grow.

Your articles will appear on different websites making the total number of links to your site increase. Major search engines determine the importance of your site by the incoming links to your website.

Business owners are now taking the time to write articles about their sites more than any other means of promotion. Why? It is one of the easiest ways to promote their websites in order to generate traffic and increase their earnings.

I use an article submission service called Unique Article Wizard to save time and energy. The Wizard takes every article I write and turns it into hundreds, if not thousands, of unique articles and submits them all over the web for me.

Advertising with article marketing works for every type of business. It doesn’t matter if you are selling a service, a product or displaying adsense ads.

Tagged with:
preload preload preload