If your website isn’t ranking well enough for those precious, long tail keywords, you obviously need to check your SEO (Search Engine Optimization) technique.
Before you hurry to get any off-page work done, (back-links etc), the first place to commence is at home, ON your website. Our Web Copywriting Brisbane team unearths its secrets…
Here are 5 tips for keyword integration in your copy:
1. Turn your page titles into workhorses
The most significant place the keywords need to be seen is in the title tag of the web-page. This is the wording right at the top of the browser, ABOVE the actual page content.
2. Always repeat the opening sentence
We’ve always found it successful to repeat the focused keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In several cases, search engines use this first copy as the outline of the content, so writing this from a promoting point of view instead of just an SEO viewpoint is critical.
3. Even subheads can ameliorate rankings
Sub heads are useful from a reader’s point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.
4. Incorporate related words & synonyms
Good, friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct context related words that support your designated keywords.
5. Be very specific
Don’t use tasteless general terminology, use strong, descriptive words. The more specific you are the less your audience have to figure out, and the less the search websites have to figure out. The flow on is that explicit copy, by default, means you are more likely to incorporate extra, related words to absorb the price of your keywords.